The Social Monitoring module helps you monitor the activity on your social networks, see what your customers and influencers are saying about you, watch your customers react to your online marketing campaigns, manage your online relationships with your customers, and benchmark yourself against competitors. You can build a better, more effective social network strategy when you know what works for your brands.
The brand, with one click, can answer the following strategic questions:
How the brand fan pages are evolving inside the corporation and against competitors?
What is the effectiveness of brand and fans campaigns in terms of virality and fan engagement?
What is the best engagement strategy to activate as much fans as possible?
Who are the influencers and how they participate in the conversation?
Who are the next leads to get engaged and why?
What are the brand activities more effective in generating new leads and increasing the number of active fans?